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A Note on the New Design

14 Aug 2007 09:00 pm

A boisterous conversation recently broke out on and around The Atlantic's Web site, after we posted an old story by James Fallows, one of our national correspondents and our most accomplished technologist. The story, "Living With a Computer," originally ran in The Atlantic in 1982. A relic from the dawn of the PC age, it recounts Jim's delighted first encounter with a word processor ("I simply type on the keyboard and the words appear on the screen"). From his blog on our site, Andrew Sullivan linked to the piece, prompting a reader to point him to a Russell Baker column from 1987 on a similar theme. Then Matthew Yglesias, one of our associate editors, volleyed from his blog, wondering how much computer he could buy today for what Jim spent in 1982. (The answer: one with roughly 128,000 times as much RAM, not to mention four 750-gigabyte hard drives in place of the RadioShack cassette tapes that Jim used for storage.)

As dozens of other bloggers weighed in on the original article, Jim responded from his Atlantic blog with a post titled "Hey you whippersnappers!" He reminded everyone that back then, the notion that a writer would compose with an electronic keyboard rather than with pen in hand was downright shocking. And he ventured this observation: "As was not obvious to most people then, the 'sound' of people's writing is overwhelmingly their own sound, not that of the ThinkPad or the quill pen or the Number 2 pencil or even, gasp, the Macintosh."

A couple of days later, Andrew drove that point home. Noting that Jim's piece had provoked "major blogospheric chatter" (a term undreamed of not so long ago), he linked to another classic Atlantic story from the dawn of yet another technological age. The sound of the writing, whether encountered online or in print, was unmistakable: It was Mark Twain's. He was describing his amused befuddlement upon overhearing only one side of a telephone conversation.

So in ways even Jim could not have imagined in 1982, his story about whether we might eventually all compose on computers became fodder for new insights rendered entirely in ones and zeroes. All of which brings me (at last) to the subject of the redesigned site now before you. We've updated the site's look and functions, hoping to do just what the debate about Jim's piece did: blend The Atlantic's past and present by taking fuller advantage of our array of writers and readers, and of the series of tubes that now connects them all.

Regular visitors to this site know that it has already changed substantially over the past six months. We've added several blogs, turning the site into the same sort of platform for strong-minded writers that the paper edition of this magazine has been for 150 years. Each month in print, The Atlantic aims to tell important, provocative truths through deep reporting and carefully considered writing; every day online, The Atlantic is pursuing truth through collegial combat among bloggers who have very different points of view but who hold themselves to the same high standard of intellectual honesty. We've created a living op-ed page, where news about politics, foreign affairs, business, and culture is analyzed and debated in real time. We've also begun providing daily reported posts about politics and other matters.

The site's new design is intended to better present all of our work, whether it originates online or in print. We have added a horizontal navigation bar at the top of each page, to help guide you along. We have given more prominence to photography--reflecting its importance to the magazine--and have made space for more video work. On the home page, we've added a column called "This Just In ..." In that space, we're highlighting recent blog posts, online features, new magazine stories, and pieces from the archives that have bearing on the day's news. (Many stories that appeared originally in print remain fully accessible only to Atlantic subscribers; these pieces are marked with a white "A" set against a navy-blue background.) The Atlantic's editors and writers believe that our most successful stories, like Jim's article about his word processor, have a timeless quality: They can be read years later with as much interest and pleasure--if for different reasons--as when they were first published. The Web is giving us a great chance to prove this proposition.

This site is a work in progress. You will see it evolve in coming months. If you have any criticisms or suggestions based on what you see now--or don't see but would like to--please let me know here.

One other change I should note: the name. Rather than continue to call the site "The Atlantic Online," we decided we might as well name it after itself. Welcome to TheAtlantic.com.

Comments (21)

Dear Editor Bennet:

I am the mother of your young employee from Kansas. He is my whippersnapper. Congratulations on the launch!

Sincerely,
Susan Bradley

The addition of the blogs has been fantastic. Please don't bury the "flashback" articles. It's always great to see how history repeats itself, so it would be a shame not to showcase these treasures that separate the Atlantic.com from every other magazine Web site.

The Atlantic is a wonderful magazine. Your old website was classy, easily navigable, and informative. Your new website is horrible. Whatever happened to "if it works, don't fix it"?

I like it.

I recently subscribed to the Atlantic, and I loved your on-line graphics--and now you do this to me...

This is just like the change at the Guardian. They also went from a beautiful eye-friendly visual environment to this thin, scattered, cognitive grayness.

And then there's the instant analysis through blogging...


Why? Why? Why?

Very clean, very clear -- I like the redesign. I would like to know what happened to the audiofiles of poets reading their work. Don't see it under Multimedia...otherwise cool.

I totally agree with the Norwegian reader - the former site was easily navigable and definitely classy. This one is neither. Shame

I find the type or the font too small to read...it's a little inconvenient to change settings on my computer for The Atlantic, and change back again for other websites...

Congrats! The new site design makes The Atlantic's content more relevant and accessible.

The headline text is of a slightly different color than the blue banner.

The new design is very nice -- clean, easily navigable. The addition of more blogs is great; please be sure to continue finding the delicate balance between left/right, high/low, etc. which is one of the main reasons i am a subscriber. The navigation bar at the top of the page is a definite plus (although the new blue on the main banner seems too bright & harsh). The focus on multimedia and photography is a big improvement.

One problem: i can't find a link to the Ideas Tour section you've been promoting so heavily in the magazine. Did that get missed in the redesign?

As the child of print media, I've watched 3 generations of technology evolve, and the smallest of print media was among the early adapters:


  • '50s: my Dad (and Grand-)'s hometown Appleton Press was the first to record it's entire history on micro-film

  • '70s: first type-setting by micro-processor

  • '90s: county-wide publishing, email copy.


as a contrarian, I believe with efforts like yours, the printed word is here to stay.

The Post & Riposte forum needs to be available to nonsubscribers. If you review the site, it is a ghost town!

We love the new design! We had heard it was coming and are happy to see it was worth the wait!
-- Jason Davis and Matthew Smith, Valletta, Malta

Found one flaw in the new design -- the "Atlantic Unbound" is nearly impossible to find. I discovered this while searching for Jack Beatty's latest column. (Incidentally, Beatty's author index only goes up to 2004.) Eventually I found the Politics Index page, purely by accident, in a very roundabout fashion, and discovered the Atlantic Unbound section there. I would suggest putting some of this content right up on the front page, especially considering that the "This Just In" and "Atlantic Voices" sections seem to be repeating the same material (recent blog entries) much of the time. Thank you for inviting our feedback.

This is really great. Much more readable.

What a shock - a website upgrade that seems to have been carried out for more than "change for the sake of change". (.... a pet peeve of mine)

I have a lingering feeling I am missing something because the site seems cleaner and more sparse. I can say I like the feature "This Just In...". It gives me a reason to visit the site daily to see if I can find something new and interesting.

Where are the weekly columns by National Journal writers?

The photo on the home page changes every 3 seconds, which is too fast for me to read the caption. And the page itself is horribly slow to load.

Please test your new web design on Macintosh computers and using dial up access. Not every subscriber uses a Windows PC or has a broadband connection.

The new design has one major drawback for me, in that visited links do not appear in a different color than those that have not been visited. It's very inconvenient to have to adjust browser settings when going from site to site.

I have always thought that what matters is not the visual appeal but the content. Many of my classmates in college loved designing and wowing people with the cover of their papers instead I would focus on the content. Some people love the image of things but forget that content is what matters not only in a website but in all our personalities.So great job in revamping a website with content and intellectual stimulation.


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